Conference | May 14–15 Chicago Users Group | May 15–16

day 2

8:00 - 8:30 a.m. BREAKFAST

8:30 - 9:45 a.m.

  • Personalizing Your Website Content

    Personalizing Your Website Content
    Overview:

    You’ll learn what content to modify that shares your company flavor and reflects who you are and what you do. In addition, you’ll make changes to the content to maximize search engine optimization which will lead to higher website traffic.

  • Online Storefronts to Envy

    Online Storefronts to Envy
    Overview:
    • See examples of real life storefronts
    • Discover the power of blind/custom portal designs
    • See how the top revenue generating companies are configuring their portals
  • 6 Steps to Prosperity Using DesignReady

    6 Steps to Prosperity Using DesignReady
    Overview:

    DesignReady is an online catalog of common printed items. This session will cover:

    • What are the top six items to sell through your website
    • The marketing strategy to increase awareness
    • What role SEO plays
    • How to create a landing page for each product
    • How internal team members can use the tool for smaller projects

9:45 - 10:00 a.m. BREAK

10:00 - 11:30 a.m.

  • Using Your Own Photography to Increase Sales

    Using Your Own Photography to Increase Sales
    Overview:

    In this hands on session, learn how easy it is to take great photos of the products created in your shop. To get the most out of the session we encourage you to bring samples of your projects and our photography experts will walk you through how to take product pictures. Backgrounds will be set up and cameras will be available if you don’t have one. Once pictures are taken, you’ll learn how to size, crop and upload directly to your website.

    takeaways:
    • Photos of your products to use on your website.
    • New skills to keep your photos fresh.
  • Build a Custom Online Storefront

    Build a Custom Online Storefront
    Overview:
    • Build a master portal
    • Create a catalog of items
    • Learn how to include marketing messages to existing clients inside a portal
    takeaways:

    At the end of this session you will have a customized online storefront for your top customer. Be sure to bring PDFs and pricing of your client’s projects.

  • 5 Steps to Creating a Fail Proof Sales Engine

    5 Steps to Creating a Fail Proof Sales Engine

    Increase Revenue by 30%

    • Use your website as a sales tool in every presentation
    • Training the entire customer service team member to use the site on every sales call
    • Creating a template portal to sell
    • Target vertical markets

11:30 a.m. - 12:30 p.m. LUNCH

12:30 - 1:30 p.m.

  • A Peek at Your New Springboard

    A Peek at Your New Springboard
  • Integrating a Marketing Campaign onto Your Website

    Integrating a Marketing Campaign onto Your Website
  • Use Search Engines to Drive the Right Customers Into Your Shop

    Use Search Engines to Drive the Right Customers Into Your Shop

    Never miss another opportunity. There is no question people look up your shop's information every day online. Learn how to use search engines to their fullest potential.

1:30 - 1:40 p.m. BREAK

1:40 - 3:00 p.m.

  • Make Your Products Shine: Using Galleries to Promote Your Best Work

    Make Your Products Shine: Using Galleries to Promote Your Best Work
    Overview:

    In this session, we will work on three areas of your website where we can make simple changes that will make an immediate impact.

    • Products & Services list
    • Title Tags
    • Image Gallery
  • Pageflex Studio Workshop - Intro

    Pageflex Studio Workshop - Intro
    Overview:

    In this session, learn the basics of Pageflex Studio.

    Takeaways:
    • Take a tour of Pageflex Studio
    • Learn the basics of the program
    • Set up a document
  • Part 1: Branding and Marketing Your Printing Company

    Part 1: Branding and Marketing Your Printing Company
    OVERVIEW:

    If you're going to sell it, you gotta do it. In this session you'll discover your brand promise and how to deliver that message to your clients and prospects through a multi-channel marketing plan.

3:00 - 3:10 p.m. BREAK

3:10 - 4:20 p.m.

  • 3 Simple Updates That Will Strengthen Your Online Marketing

    3 Simple Updates That Will Strengthen Your Online Marketing
    Takeaways:
    • Create a custom Spotlight
    • Take advantage of the 3 most trafficked pages.
    • What to do with your top exit pages – compel visitors to stay, guide them to what they are looking for.
  • Pageflex Studio Workshop - Advanced

    Pageflex Studio Workshop - Advanced
    Takeaways:
    • Learn to use copy-fit rules
    • Create documents with variable graphics
    • Learn when and why to set up area templates for documents with multiple layout options
  • Part 2: Branding and Marketing Your Printing Company

    Part 2: Branding and Marketing Your Printing Company
    OVERVIEW:

    If you're going to sell it, you gotta do it. In this session you'll discover your brand promise and how to deliver that message to your clients and prospects through a multi-channel marketing plan.

4:20 - 4:30 p.m. BREAK

Wrap Up